Helping entrepreneurs with online positioning
After a good stint as head Web strategist with leading Internet development firms (notably Nurun and CGI ), I am now an independent advisor working with CEOs and executive VPs to maximize yield from online properties.
More specifically, I am currently helping marketers increase their ARPU through add-on services and broadening of online offering.
What I am currently working on
I am currently focused on finding ways to bring together call centres and customer support into an integrated experience designed around customer on boarding. In a nutshell, we came to the conclusion that a significant number of customers abandon their engagement -- or look for an alternate vendor -- simply because they have not found an easy way to consume the services to which they subscribed. With today's high customer acquisition cost, this is a significant issue.
Some stuff I was recently involved with
- Create a business case around Net Promoter Score
- Create a business case for an online property at the crossroad of reselling and affiliate marketing