Helping entrepreneurs with online positioning
After a good stint as head Web strategist with leading Internet development firms (notably Nurun and CGI ), I am now an independent advisor working with CEOs and executive VPs to maximize yield from online properties.
More specifically, I am currently helping marketers increase their ARPU through add-on services and broadening of online offering.
WHAT I AM CURRENTLY WORKING ON
I am currently focused on a two-fold mandate: reduce abandonment rate from an online shopping process while increasing ARPU by adding significant add-on products. This brings together two key pillars of online success: user experience optimization and carefully crafted product positioning. With today's high customer acquisition cost, this is a significant issue.
SOME MANDATES I WAS RECENTLY INVOLVED WITH
- Business case and key strategic orientations in the Virtual office market
- Content marketing vision document and strategic implantation recommendation
- Customer Support & on boarding integration
- Implementation of a Net Promoter Score program (NPS)
- Create a business case for an online property at the crossroad of reselling and affiliate marketing
The Web era - since the mid 90's, I have dedicated my career first as a web producer, then as a online business strategist for some of Canadian leading marketers: Rona, Bombardier Recreational Products, Air Canada Vacation, L'Oréal, Danone and many others.
The Paper years - From mid 80's to the mid 90's, journalist, and then editor in chief of various magazines, both trade and consumer. Here are the magazines I have headed: Marketing Beauté (cosmetics industry), L'hospitalité (food and hospitality), La Fournée (baking and pastry industries), Decormag (interior design - consumer)
The Advertising age - From the mid 70's to the mid 80's, copywriter, then Creative VP for Publicité JL Duval (which folded into Marketel, with Jacques Duval as CEO)